Global Retail Concept

OEO Studio is working with Pas Normal Studios, a Danish cycling apparel brand, on the design and roll-out of their global retail concept. The first locations were Taipei and Seoul followed by Copenhagen, San Francisco and Munich.

The design concept reflects a vision to embrace the local cycling community and offer technically advanced apparel in a welcoming and domestic-like space where customers not only purchase cycling gear but are just as likely to stop by for a coffee in a relaxed and welcoming atmosphere. The simple, yet innovative interiors of the retail space focuses on natural materials and finishes, offering a warm and tactile palette in subtle contrast to the tech garments and accessories displayed, making them stand out in the space.

Year of completion: 2021 - 2023

Photography by Pas Normal Studios