- Client:
- Stellar Works
- Services:
- Brand identity Brand strategy Creative direction Design strategy
- Sector:
- Furniture & lighting
- Year of completion:
- 2011-2014
- Photography by
- Stellar Works and OEO Studio
Since the inception of the Stellar Works brand, OEO Studio has shaped its strategic and creative direction. At that time, China was not typically associated with exceptional design but rather with imitation and poor quality. Overcoming this perception was the challenge we faced - but it also presented an extraordinary opportunity to showcase China’s potential.
We dedicated ourselves to developing the brand platform and universe, discovering an authentic and genuine direction that truly resonated with us. Shanghai’s history as a trading port and melting pot of diverse cultures from around the world became the foundation of the brand’s design philosophy. It allowed us to create a truly cross-cultural brand - one that could draw inspiration, blend influences, and fuse elements without being confined by its cultural heritage.
For three years, OEO Studio served as the Creative Director for Stellar Works. In 2014, we handed over the reins to Neri & Hu.