- Client:
- Hosoo
- Services:
- Brand strategy Creative direction
- Sector:
- Craft
- Year of completion:
- Ongoing since 2011
- Photography by
- Hosoo
Hosoo, a Kyoto-based, family-run textile manufacturer with roots in the 17th century, has masterfully preserved its Nishijin weaving heritage while evolving into a contemporary brand celebrated worldwide.
OEO Studio partnered with Hosoo in 2011 and has since worked closely with the brand on its internationalisation strategy, interior projects, and textile design.
To ensure Hosoo remained relevant in the international market, we had to address several issues. First, we adopted a revitalised design approach by finding new ways to apply Hosoo’s heritage craftsmanship to the development of textiles for the contemporary global market. Second, we developed a communications platform capable of reaching an international audience. To drive strategic differentiation, we created aspirational designs and compelling storytelling aimed at forming an emotional connection with a broader global audience.
