- Client:
- Sony Creative Center
- Services:
- Design strategy
- Sector:
- Technology
- Year of completion:
- 2013-2014
OEO Studio worked with the Creative Center at Sony HQ in Tokyo on developing a new single design direction that clearly communicates the Sony design philosophy – one direction that gives strong guidance and a creative framework for the internal design team; to optimise and strengthen the design processes.
OEO Studio formulated the most singular way to describe what Sony aims to achieve with design - the Sony design promise. We also conceptualised the Sony design signature as a creative guideline for communicating the emotions and essence of Sony design and for enhancing the Sony message across all product lines.