- Client:
- Pas Normal Studios
- Services:
- Bespoke design Interior architecture
- Sector:
- Retail
- Year of completion:
- 2021
- Photography by
- Pas Normal Studios and Anker & Co
OEO Studio worked with Pas Normal Studios, a Danish cycling apparel brand, on the design and roll-out of their global retail concept. The first locations were Taipei and Seoul followed by Singapore, Copenhagen, San Francisco and Munich.
The design concept reflects a vision to embrace the local cycling community and offer technically advanced apparel in a welcoming and domestic-like space where customers not only purchase cycling gear but are just as likely to stop by for a coffee in a relaxed and welcoming atmosphere. The simple, yet innovative interiors of the retail space focuses on natural materials and finishes, offering a warm and tactile palette in subtle contrast to the tech garments and accessories displayed, making them stand out in the space.
